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Article from Texas Credit Union League Lonestar Leaguer e-newsletter

River City FCU Receive ‘Juntos Avanzamos’ Flag
Wednesday, June 06, 2012 7:00 AM

“If you don’t do business with the Hispanic community then you don’t have a future in  today’s economy,” Ramiro Cavazos, CEO of the San Antonio Hispanic Chamber of Commerce told an audience of local residents, community leaders and credit union officials during a Juntos Avanzamos press conference and flag raising ceremony. The event was held Monday at River City FCU.  The $154 million in assets credit union has earned the Texas Credit Union League’s (TCUL) Juntos Avanzamos, or “Together we Advance” designation.


From left Dick Ensweiler, Kim Heinze, Del Deleon (River City FCU board chair), Eve Hernandez, senior vice president of marketing & Business Development), and Ramiro Cavazos

The program was created several years ago to identify those Texas credit unions that have the commitment, compassion and capacity to meet the financial needs of Hispanic families in our state.  In order to earn the designation, credit unions must complete TCUL’s Juntos Avanzamos or “capacity-to-serve” application. 

Among other things, River City FCU offers a second chance checking account program, credit building loan programs, and financial education.  To make it easier more Hispanic members to do business with them, the credit union has translated a number of documents, including deposit slips, in Spanish.  River City FCU has also increased its presence in the Hispanic community, offering extended hours of operation to accommodate this emerging market.  Additionally, according to River City FCU president and CEO Kim Heinze, 25 percent of the credit union’s staff is bilingual.

“We are so honored to be with each of you this morning to celebrate River City FCU,” Cavazos told attendees at Monday’s press conference and flag raising event.

During his address, Cavazos pointed out that every month over the next two decades, 50,000 Hispanics in America will turn the age of 18.  The Hispanic community, Cavazos stated, is not a market you can afford to ignore.

Cavazos applauded River City FCU, and other credit unions, that have stepped up to serve this market.

“Credit unions have leveled playing field for people that need financial independence and empowerment,” he continued.  

Heinze told press conference attendees that she is honored that the credit union has earned the Juntos Avanzamos designation, and says they are committed to further strengthening their Hispanic outreach efforts. 


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